Companies have emerged that are revolutionizing the real estate sector through the use of technology. They are changing the way business is done, how real estate is sold, leased and managed. The era of proptech has arrived. Proptech lawyers are needed.
New technologies have transformed the real estate industry. To exploit their potential with legal certainty, it is advisable to work closely with lawyers specialized in proptech. We can help you
What is happening in the real estate sector?
Innovation, digitalization and technological development are transforming and reshaping the real estate sector. These changes are affecting the relationship between the suppliers (banks, real estate companies, investors, private landlords, estate agents, property managers) and the demanders (end consumers of properties) in this market.
The technologies being used today in the proptech sector generally integrate virtual reality, home automation, the internet of things, digital real estate portals, big data, blockchain and artificial intelligence. In this way, marketing, advertising, management and real estate contracting processes become more efficient: unnecessary intermediaries are eliminated, processes are automated and, in general, the user experience is improved.
This new reality has meant a change in the way consumers relate to the real estate sector. Today, for example, some real estate companies offer virtual tours to their clients using virtual reality, augmented reality and big data technologies, in order to present them with a more realistic image of the house they wish to buy at the outset without the need to physically see it.
Technology companies have also emerged that specialise in developing specific software for the real estate sector, such as property management software (PMS), CRM platforms and specialised digital tools.
All this has led to the emergence of atypical forms of real estate contracting (related to earnest money, sale and purchase, leasing, mortgage loans, etc.) and the promotion of micro-patronage (a collaborative mechanism for financing projects developed on the basis of new technologies) in real estate. In the meantime, it is necessary to continue to comply with the corresponding regulatory standards.
Therefore, if you are interested in taking a proptech project forward and/or taking it to the top, it is highly recommended that your team include lawyers specializing in proptech who can guarantee that you can act in the market with full legal certainty.
What does Algoritmo Legal offer you as expert proptech lawyers?
- Legal advice on the digital transformation of business and real estate projects.
- Design, structure and drafting of complex contracts of sale, lease, usufruct, bailment, loan, etc.
- Real estate asset tokenization.
- Legal advice on artificial intelligence, big data, virtual reality, augmented reality, blockchain and internet of things used in the real estate sector.
- Legal protection of a proptech company’s intangible assets (copyrights, software, trademarks, industrial designs, patents, etc.).
- Legal advice throughout the process of negotiating and closing operations and transactions in the real estate sector (investments, financing rounds, divestments, etc.).
Case studies
- We have been the legal advisors and lawyers responsible for the creation of the renowned Publipisos franchise managed by the digital real estate agency Publipisos. It is the first Aragonese franchise in the proptech sector.